Sunday, May 17, 2020

Project Make Your Own French Vocabulary Flash Cards

Studying endless lists of French vocabulary can get tedious, and it doesnt do language students or their teachers any good. One way to make learning vocabulary more interesting and interactive is with flash cards. Theyre so easy that anyone can make them, and they can be a fun project for students of all ages and levels.  Heres how its done. Project: Making French Flash Cards Instructions Choose your cardstock: Index cards or fun, colored  cardstock paper, which is thicker than standard writing paper but not as thick as poster board. If youre using cardstock, cut it into 10 index-card-size rectangles, or as many as you need. For a bit of a challenge, try using  flashcard software  to make more professional-looking flash cards.Write a French word or phrase on one side of the card and the English translation on the other.Keep a pack of flashcards organized with a rubber band, and carry them in your pocket or purse. Customization Vocabulary:  Separate sets of flashcards according to themes (restaurants, clothing, etc.) versus a single master grouping.Expressions: Write the main word on one side and a list of its expressions on the other.Abbreviations: Write an abbreviation (such as AF) on one side and what it stands for ( Allocations  families) on the other.Creativity: If youre a teacher, you can make a set of flashcards to use in class, or you might consider asking your students to make their own. The cards can be made on the computer or by hand, using colors, magazine pictures, drawings and anything else that inspires students to think about French.Usage: Flashcards can be used in class, but they are also great to have when youre waiting at the doctors office, sitting on a bus or riding a stationary bike. Carry them with you so that you can work on your French during the time that would otherwise be wasted. Teachers and Students on Using Flash Cards I now use pictures to teach everything in my class from idiomatic expressions to verbs to nouns. You can get any kind of picture you need from Google Image Search. Its been a great resource for me so I dont always need to buy magazines to find pictures. Plus, the students learn what each action or item is in the target language without using English.Ive seen flash cards bound together with a large metal ring (the kind kids hang their sports patches on). They  can be found in craft stores and hardware stores for about $1. Each flash card was punched in one corner and then slipped onto this ring. What a great idea! No rubber bands or index card boxes to carry, and the card is fully visible: Its  a key-chain concept. I require my French 1 students to make cards for each chapter.I use flashcards for each chapter at almost every level. My students especially love playing au tour du monde, which involves one student standing next to another in his or her seat. I flash the word and the first student who correctly translates it gets to move ahead and stand aside from the next student. When the standing student loses, s/he sits in that spot and the winner gets to move on. Students move up and down rows, and the goal is to make it all the way back to where s/he started, a la around the world. Sometimes it gets pretty heated, but students love it! Another version is four corners, where four students stand in each of the four corners of my room. I flash a word and the first to correctly translate it gets to move counterclockwise and knock out that student who then sits down. The last student standing wins.Color coding flashcards work great. I use blue for masculine nouns, red for feminine, green for verbs, orange for adjectives. It really helps on tests to remember the color.

Wednesday, May 6, 2020

Euthanasia Essay Me Before You - 1929 Words

â€Å"Did you know Clark? You are pretty much the only thing that makes me want to get up in the morning. - Will Traynor. In this iconic quote from the academy awarding winning film, â€Å"Me Before You†, the concept of euthanasia is explored through the quadriplegic Will Traynor. Traynor was involved in a pedestrian-vehicular accident and his quality of life has been deteriorating since. At the end of the film Will has to move to Switzerland to take advantage of the rights to his body. Similar real life scenarios have occurred in the United States, in which a terminal patient wants to uptake euthanasia. Currently only five states and one district legally offer physician-assisted suicide (PAS), which raises question to why it is not legal†¦show more content†¦Both the Patient Bill of Rights and the Court have stated a patient has the control and the right to their own body. Nonetheless, the illegalization of euthanasia defies both legal statements. Similarly, leadi ng to one’s physician assisted suicide one must refuse treatments. The legal rights to a one’s body and to refuse treatment are apparent in the Fourteenth Amendment of the United States Constitution. For instance the process clause directly states, â€Å"... No state shall make or enforce any law which shall abridge the privileges or immunities of citizens of the United States; nor shall any state deprive any person of life, liberty, or property, without due process of law; nor deny to any person within its jurisdiction the equal protection of the laws.† (Fourteenth Amendment of The Constitution) This amendment states that rights stated in the first amendment cannot be taken away from a United States citizen by the government (without due process). According to the patient bill of rights, citizens possess the constitutional right of refusing treatment and to decide what occurs to their embodiment. With physician-assisted suicide being illegal, it is in violation of the fourteenthShow MoreRelatedPhysician Assisted Suicide Should Be Legalized1181 Words   |  5 Pagesinto your skin. Now imagine someone cutting your stomach open, digging in, and scarping your organs. The pain in unbearable, but do you know what’s worse? Knowing that you’ll eventually die, but still enduring the pain because it would be illegal to kill you. A survey taken in the United States has shown that 54% agree to physician assisted suicide or euthanasia. Euthanasia preserves rights of an individual, brings an end to the pain, and provides death with dignity. Even though others may disagree andRead MoreThe Laws Regarding Euthanasia Essay741 Words   |  3 PagesThe Laws Regarding Euthanasia An Introduction Euthanasia is the act or practice of ending the life of an individual suffering from a terminal illness or an incurable condition. So far, the Netherlands is the only jurisdiction in the world that permits euthanasia; it also permits assisted suicide (The state of Oregon permits assisted suicide also.) The difference between assisted suicide and euthanasia all comes down to the last act- the act without which theRead MoreEuthanasia is Not Gods Will981 Words   |  4 Pagesfrom a religious background I find it hard to disagree with Euthanasia becoming legal. Euthanasia, coming from the 1980 declaration from the Vatican, Juar et Bona, is defined as an action or an omission which of itself or by intention causes death, in order that all suffering may in this way be eliminated. One of the biggest examples as written is that Jesus suffered on the cross. He was not put out of his misery. He was not killed before he was placed on the cross. He was alive and slowly dying inRead MoreReligion s Terms Of Social And Cultural Issues1575 Words   |  7 PagesSocial and Cultural Issues in the UK Case Study: Christianity and Islam Outline I. Introduction A. Brief description of Christianity B. Brief Description of Islam II. Social Issues with Christianity A. Abortion B. Bioethics C. Euthanasia D. Fostering E. Family and marriage F. Education III. Social Issues with Islam A. Drinking B. Marriage with Non-Muslims C. Poverty D. Education IV. Cultural Issues with Christianity A. Losing their Christian values in Christian holidaysRead More Euthanasia and Religion Essay2168 Words   |  9 PagesEuthanasia and Religion      Ã‚  Ã‚  Ã‚   In the world today, medical technology is so advanced that a terminally ill patient can be kept alive for months or even years - sometimes against the will of the patient. When did suicide become a sin, and who decided that it was? Opinion polls consistently show a majority of people professing all varieties of faiths support a change in the law for voluntary euthanasia. Even amongst Roman Catholics, more people support euthanasia than oppose (a poll in ScotlandRead MoreAn Ethical Glance At Human Euthanasia3061 Words   |  13 Pages An Ethical Glance at Human Euthanasia In recent history not many topics have stirred up as strong or divided opinions as that of Human Euthanasia. This is partly due to the fact that our medical technology is far superior then even just a few decades ago. Modern day human beings, especially Americans, have the benefit of living far longer lives than our predecessors. People with terminal illnesses formerly doomed immediately are able to live for longer periods of time, the elderly receive betterRead More The Many Sides and Issues of Euthanasia Essay6306 Words   |  26 PagesThe Many Sides and Issues of Euthanasia The purpose of this paper is to show the many sides and issues that deal with the subject of euthanasia or doctor assisted suicide. A questionnaire has been answered by 20 people over the age of 25. The results have been compared to the results taken from a similar study on doctors in Manitoba. Review of the Manitoba Survey: The original study was prepared by Neil Searles, who is a university law student. This study looks at the use of doctor assistedRead MoreTed Hughes conflicting perspectives1230 Words   |  5 Pagesï » ¿Conflicting Perspectives Essay Composers deliberately manipulate conflicting perspectives in order to achieve their purpose. This may be a unanimous truth amongst composers whether it is to attract sympathy, inform the responder, or to make a comment on the functioning and morality of society. In order to achieve their purpose, composers deliberately manipulate responder’s conflicting perspectives so that they will have the same perspective as them. Ted Hughes utilises the subjective nature ofRead MoreCurse Essay In English964 Words   |  4 Pageseveryone is giving me out of their multiple eyes. I reach the foot of the stairs leading to the building. I climb up 300 Steps before reaching the door. Large blob like creatures stood guarding the door. In a high pitched voice they said, â€Å"Hellos to you stranger. We are Suynjets, citizens of the great land of Suyn. We are here to protect the temple, but you are special. The Loard has requested to look at you with his own holes. You enter now.† Each one grabs one of my arms and drags me to a large roomRead MoreEssay Euthanasia is Morally Wrong2415 Words   |  10 PagesAccording to Webster’s Dictionary, Euthanasia is â€Å"conceding painless death to a patient who is considered to be hopelessly ill, because of a non-curable disease†. The term is used to refer to the act of deliberately taking the life of a sick person, especially those who are sick from terminal illnesses. Patients in this category are normally those who are nearing their death from a persistent terminal illness and medicine does not to have much effect on them. Different scholars hold different opinions

Strategy Dynamics and International Business for Cases Edition

Question: Discuss about theStrategy Dynamics and International Business for Cases Edition. Answer: Introduction The purpose of this business portfolio is to shed light on various strengths and weaknesses of the organization MultiChoice, located in the land of South Africa. The organization is basically a video entertainment and internet company. In todays market, MultiChoice is a leading organization in South Africa in video entertainment industry and they serve to more than five millions o subscribers around the nation (Chetty and Mearns 2012). In this portfolio the weaknesses and strengths of the organization are to be evaluated. The organization MultiChoice is a leading organization in South Africa, and in recent times they are facing some serious trouble regarding the profitability of the organization. in this section the strengths and weaknesses of the organization are discussed. Strengths The organization being one of the leading companies in video entertainment and internet business have earned huge reputation in their home market and it became a well established organization with pretty good reviews from the subscribers (Grant 2016). Thus, it can be said that they have a huge distribution and sales network in their home market and thus the organization holds a huge capital to bank on in difficult times (Wekesa 2013). Most of the employees of the organization are well experienced in this field and thus their productivity is always more than any other organization in this field in their native market. Weaknesses The organization is currently a bit back footed after investing a lot for the research and developmental projects for the organization and due to a reduction in the market size. One of the most important issues regarding the profitability of the organization is that they buy contents with other things in dollars and they get their revenue in rands (South Africas monetary unit). Thus stabilizing the prices have become a lot harder nowadays as the value of the rand is fluctuating lately and that is giving the organization some real hard time to do business. Thus the company accepted that the local currency of South Africa is bringing in some issues to deal with (Wang 2012). Currently the organization MultiChoice is burdened with many brands under one name, such as Carte Blanche, MultiChoice, Lets play, Dstv Media Sales, Superdisky and many more and managing so many brands is affecting their profitability significantly. Multichoices involvements in various businesses are way beyond thei r core business and that is the reason of concern in this case. Recommendation Thus to improve the profitability and productivity the organization should make some plans and those are discussed in this section. The organization should sustain the growth of the organization along with various investments. They should put in some effort to increase their subscriber base. They should invest more in technological advancements (Grant 2016). They should recruit and train suitable employees and train the existing employees more. Conclusion Thus to conclude, it can be said that, the organization MultiChoice is a hugely established company in their native market, but in recent times they are fighting some oddities regarding the productivity and profitability of the organization. it is a matter of fact that, the company like MultiChoice should not have much to worry about this condition as an organization with that reputation would not have to face much difficulties to fight those oddities in the market and eventually they will overcome the situation and regain their lost glory in no time. References Chetty, L. and Mearns, M., 2012. Using communities of practice towards the next level of knowledge-management maturity.South African Journal of Information Management,14(1), pp.1-9. Grant, R.M., 2016.Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Wang, J. ed., 2012.Innovations in Information Systems for Business Functionality and Operations Management. IGI Global. Wekesa, E.D.N.A., 2013. Competitive strategies adopted by Multichoice Kenya limited.Unpublished MBA Thesis, university of Nairobi.

Tuesday, April 21, 2020

What Makes Discovering Psychology Work Essay Sample free essay sample

All writers use classical entreaties. ethos. Son. and poignancy. which are utilizing audience based grounds to increase the effectivity of the author’s statement. So what is ethos. Son and poignancy? Ethos is the author’s manner of set uping creditability to the audience. Logos is utilizing informations and facts to appeal to the audience’s sense of concluding and pathos entreaties to the audience’s emotions. as defined in Writing Arguments by ( Ramage. Bean. A ; Johnson. 2012 ) . How good do they utilize these entreaties in chapter 9 of Detecting Psychology? ( Hockenbury. A ; Hockenbury. 2011 ) . The chapter begins with an illustration of poignancy ; utilizing the memory of childhood to put up the account of lifetime development. Stating the narrative of sifting through a sea of boxes during a move allows the reader to develop a metaphor of how lifetime psychological development takes topographic point via different experiences every bit good as develop mental alterations and cistron look ( Hockenbury. We will write a custom essay sample on What Makes Discovering Psychology Work? Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A ; Hockenbury ) . Looking at a person’s psychological development as an accretion of traits. much like a box of keepsakes acquired throughout life. lets the reader experience the text in a more human manner. In this manner. textual poignancy builds a connexion and apprehension between the reader and the natural information. Later in the chapter there are illustrations of wit in cartoon strips used during treatment of adolescence. binding the thoughts of uncomplete development to the jokes of the characters in pimples ( Hockenbury. A ; Hockenbury 2011 ) . Using wit involves the reader in a text they may non be interested in ; seeking to buoy up the overall temper of what could be a really dry read. Constructing upon this debut. the text begins to present logos illustrations with definitions. accounts and an debut to the construct of developmental psychological science. Bing a text book the audience would anticipate it to be reasonably heavy with logos. and it is. Get downing with the metaphor of the life narrative. it introduces constructs like DNA. genotype and its function in psychological look. and epigenetics-genetic sensitivity to reaction to specific environmental alterations. Get downing with the thought of psychological sensitivity from the point of construct. and the chapter moves into antenatal development and its specific phases. From there into toddlerhood. childhood and adolescence. maturity and finally decease. the text discusses the assorted basic constructs involved in each ( Hockenbury. A ; Hockenbury. 2011 ) . By traveling logically through these phases. it leads the reader through specific life phases and leting them to construct a image of what factors contribute to lifespan development. Throughout the text. infinite illustrations of Sons are scattered throughout in the signifier of definitions. graphs. images and background information about scientists involved. By including these. the text uses a wealth of natural information to ease the reader’s ability to truly grok the constructs that may be unfamiliar. Even the cardinal subjects are highlighted in the beginning of each subdivision. so the reader can fix themselves for what might be valuable in the undermentioned paragraph. Ethos of the text is about universally accepted to a college pupil ( the intended audience ) because it is a text edition. distributed through a university. and authored by people good educated on the capable affair. The full layout is tailored to be believable. utile. and to be effectual in interpreting the maximal valid information. Giving definitions in the sidebar allows the reader to be confident in their apprehension with constructs as the text develops. The text demonstrates ethos besides through inclusion of graphs and charts from other beginnings. and often uses parenthetical commendations. leting the reader to follow any construct they are disbelieving about to another text. By mentioning texts written by other physicians and professors. the chapter creates ethos for the reader and makes them experience that all the constructs discussed are good understood and agreed upon in the psychological community. Uniting all these characteristics fulfills all the demands of ethos. Son. and poignancy in the text to prosecute. educate and inspire assurance in the reader. doing it ideal to learn pupils. It paints reasonably wide shots for a pupil audience. non hitting any one construct in deepness. and merely supplying an apprehensible conceptual model. Mentions Hockenbury. D. H. A ; Hockenbury. S. E. ( 2011 ) . Detecting Psychology ( 5th ed. ) New York: Deserving. Ramage. J. D. . Bean. J. C. . A ; Johnson. J. ( Eds. ) . ( 2012 ) . Writing Argments: A Rhetoric with Readings. ( 8th ed. ) . New York: Pearson Longman

Monday, March 16, 2020

Women And Aids Essays - HIVAIDS, HIV-positive People, Free Essays

Women And Aids Essays - HIVAIDS, HIV-positive People, Free Essays Women And Aids Understanding the Issues of Women and HIV/AIDS Rachel Seldin, Colgate University, Hamilton NY 13346 ABTRACT: Infection with the human immunodeficiency virus (HIV) had emerged as a major health problem for women in the United States. Family physicians can play an important role in the detection and care of HIV-infected women. The epidemiology and natural history of HIV infection in women were reviewed. HIV infection is now a leading cause of morbidity and mortality among young women in the United States, particularly women of racial and ethnic minorities. Most cases of acquired immunodeficiency syndrome (AIDS) in women occur as a result of injection-drug use or heterosexual transmission. Based on limited information, women and men appear to have similar AIDS-defining conditions. Gynecological problems are common n HIV-infected women. Pregnancy does not seem to be affected by early HIV infection, but women with advanced disease might be at increased risk for obstetric complications. More women need to be included in natural history studies and clinical drug trials. Early awareness of HIV infe ction and better access to health care services are required to improve the treatment and survival of HIV-infected women. KEYWORDS: Acquired Immunodeficiency Syndrome (AIDS), Human Immunodeficiency Virus (HIV), Pregnancy, Zidovudine (AZT), Vaginal Candidasis, Transmission Methods of HIV/AIDS, Perinatal Transmission, Women and HIV INTRODUCTION: Acquired Immunodeficiency Syndrome (AIDS) has been declared the public health threat of the century (1 cited in 2). The US Surgeon General has designated it as the nations number one health priority (2). AIDS is a disease that affects the immune system. The term immunodeficiency refers to the inability of the immune system to function properly, thus making the individual susceptible to a variety of infections not typically found in a healthy immune system (3). A syndrome is a group of symptoms or illnesses originating from one cause. The main agent causing AIDS is a retrovirus known as Human Immunodeficiency Virus (HIV). HIV is the agent of a sexually transmitted disease that can also be contracted through blood transfusions or IV drug use; the disease can also be passed on to a fetus during pregnancy. When people are infected with HIV, they are not necessarily also infected with AIDS. A person is not infected with AIDS until HIV reduces immune function to a certain level or when one or more serious illnesses related to HIV occurs. (4) Everyone is at risk of contracting the HIV virus, although women with HIV/AIDS face more difficulties living with this disease than do men. HIV/AIDS women are of special interest because they are the major source of infection of infants. Not only do they have to think about the effects on their own lives, but also they must think about their infants if they choose to conceive. In my paper, I will review the ways in which HIV/AIDS affects women differently than men, through clinical issues and gynecological manifestations. I will also discuss the virus itself and issues concerning HIV positive women who are planning to conceive. WHAT IS AIDS? In early 1983, a team at the Pasteur Institute in Paris, France led by Dr. Luc Montagnier first announced the discovery of HIV (5). They originally named it LAV, or lymphadenopathy-associated virus. However, it was not until the American team, led by Dr. Robert Gallo, called the virus HTLV-3 or human T-cell lymphotrophic virus that both teams collaborated and simplified it to just HIV (5). HIV can cause a range of conditions, of which AIDS is the worst. For example, it can lead to persistent swelling of the lymph nodes (5). Other people may have more serious symptoms but still show no sign of AIDS. This condition is known as AIDS related-complex ( ARC) (5). Some of the symptoms of ARC include swollen glands, severe or chronic diarrhea, severe fatigue, rapid unexplained weight loss, drenching night sweats, fevers, and yeast infections, Although it can be serious, ARC is not fatal (5). The cause of AIDS is not fully understood. There are other factors are involved in the development of AIDS. Once a person tests positive to HIV, alcohol or drug use, poor nutrition, high stress levels, frequent exposure to other disease (especially sexually transmitted disease), have all been suggested to increase the risk of developing full blown AIDS (5). HIV

Friday, February 28, 2020

The Enduring Revolution of the Renaissance Essay

The Enduring Revolution of the Renaissance - Essay Example The Renaissance is generally described as the period of 1400 - 1600 when European thoughts and concepts went through a dramatic change. It drew its name, the Renaissance, from the reawakening to the ancient texts and knowledge of the Romans and the Greeks. The changes in social justice, art, science, and exploration impacted great change in Western thinking that continues to influence our society. A close examination of our American culture and institutions will uncover many roots that had their origin in the days of the European Renaissance. A major contribution of the Renaissance period was its placing knowledge in the hands of the ordinary person. Prior to this period, classical knowledge was left almost exclusively in the hands of scholars, professionals, and theologians. The invention of the printing press in 1440 by Johannes Gutenberg gave the general public the access to knowledge and philosophy. According to Thomas Carlyle in Sartor Resartus (1833), "He who first shortened the labor of copyists by device of movable types was disbanding hired armies [...] creating a whole new democratic world" (cited in Kreis 2004). The printing of the first bible in 1452 placed religion in the hands of the ordinary man and had a profound effect on religion. Spurred by classical philosophy, religion turned from the worship of the abstract towards the morality of man (Anesi 2004). This would sow the seeds of the Reformation and alter the Christian religion forever. This change in religion also brought about changes in the attitude towards the individual. Individualism took hold as people developed a respect for each human being and a willingness to work toward self-improvement. It led to changes in the legal and political systems resulting in a representative form of... A major contribution of the Renaissance period was its placing knowledge in the hands of the ordinary person. Prior to this period, classical knowledge was left almost exclusively in the hands of scholars, professionals, and theologians. The invention of the printing press in 1440 by Johannes Gutenberg gave the general public the access to knowledge and philosophy. According to Thomas Carlyle in Sartor Resartus (1833), "He who first shortened the labor of copyists by device of movable types was disbanding hired armies [...] creating a whole new democratic world" (cited in Kreis 2004). The printing of the first bible in 1452 placed religion in the hands of the ordinary man and had a profound effect on religion. Spurred by classical philosophy, religion turned from the worship of the abstract towards the morality of man (Anesi 2004). This would sow the seeds of the Reformation and alter the Christian religion forever. This change in religion also brought about changes in the attitude towards the individual. Individualism took hold as people developed a respect for each human being and a willingness to work toward self-improvement. It led to changes in the legal and political systems resulting in a representative form of government. The concept of sovereign nations was born out of these ideals. It valued the humanities as an educational endeavor and developed a sense of history and an awareness of our social structure.

Wednesday, February 12, 2020

Marketing Communication Essay Example | Topics and Well Written Essays - 1500 words

Marketing Communication - Essay Example (Pravat, 2003). Modern marketing communications is not just indicators of availability of products and services. Daily experience and our knowledge of marketing principles show that communication in marketing is much more than informing, since one can observe such actions as sponsorship, product repositioning, consumer targeting, image redefinition and brand renewal. (Varey, 2001). Marketing communication is a set of purposive activities, linked and coordinated to some degree. These activities are simply some of the actions that occur in a situation, impart some influence on the situation and are in turn influenced by the context in which they arise. Contexts are not isolated sets of circumstances that are easily identified - rarely do we have full knowledge Video games promote targeted marketing. Targeted marketing, refers to the concentrated marketing of a product to a segment of consumers due to the economic possibilities of the group, in terms of factors such as its size and growth rate. (Cespedes 1993). When marketers promote a product beneficial to a group of consumers, targeted marketing becomes ethical and is well-received by consumers. The soft and subtle targeting of potentially harmful products at vulnerable consumers has received criticism which includes targeting children with R-rated movies and using animal characters to promote cigarettes and alcohol (Wall Street Journal 1997).Consumer vulnerability has been the essence of marketing ethics. In numerous legal cases, the court system in the U.S. has defined vulnerable consumers as a group of people who, due to various idiosyncrasies, are sensitive and susceptible to the potential negative effects associated with using a particular product (Morgan, Schuler and Stoltman 1995). Marketing is an exchange between marketers and consumers that aims to satisfy consumer needs and maximize the return on investment for shareholders. There is a persistent tension between marketers' interests and those of consumers (Smith 1995). This conflict forms the basis for different positions on the ethics continuum of marketing practices (Smith 1995, 1993). However, placing consumers' interests against those of marketers on the ethics continuum may be too simplistic, because it may imply that marketing is a zero-sum game and reject the possibility of a win-win outcome (Smith 1995). Both marketers and consumers may form their perceptions of the ethics of specific marketing scenarios according to ethical principles such as rights, justice, fairness, and equity (Dunfee, Smith, and Ross 1999 Based on the website of the American Marketing Association commits itself to promoting the highest standard of professional ethical norms and values for its members. Norms are established standards of conduct that are expected and maintained by society and professional groups. Values represent the collective conception of what people find desirable, important and morally proper. Values serve as the criteria for evaluating the actions of others. Marketing practitioners must recognize that they not only serve their enterprises but also act as stewards of society in creating, facilitating and executing the efficient and effective transactions that are part of the greater economy.Behaviour can be modified when people communicate. This explains how some advertising and word-of-mouth interaction affect